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A Twitter put up from new mum Kylie Jenner slamming Snapchat has been credited with wiping $1.3 billion from the social media app’s market worth.
The Retaining Up with the Kardashians star, whose profile was beforehand named among the many prime 10 most-viewed accounts on Snapchat, took to Twitter late on Wednesday to specific her disapproval of the app’s current redesign, which has been broadly criticized by followers and tech consultants alike for making it appear much less user-friendly.
“sooo does anybody else not open Snapchat anymore? Or is it simply me…,” she requested her 24.5 million followers. “ugh that is so unhappy (sic).”
“nonetheless love you tho snap…,” she later added, calling it “my past love.”
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Her tweets prompted a whole lot of replies from followers, with one posting, “if Kylie the snap queen don’t prefer it then there’s OBVIOUSLY one thing fallacious with the replace (sic),” and one other instructed Kylie make use of rival app Instagram’s Story function, writing, “then you definitely might be the queen of instastory now.”
Many urged the 20-year-old to take up the problem instantly with firm co-founder Evan Spiegel, who’s married to mannequin Miranda Kerr, nevertheless it seems the harm has already been executed as inventory market shares for Snapchat’s dad or mum firm, Snap Inc., plunged by 7.2% on Thursday.
Kylie, who even fronted a Snapchat companion present for her Lifetime of Kylie actuality sequence final yr, solely not too long ago returned to her social networking websites after conserving a low profile within the lead-up to the delivery of her daughter Stormi, along with her rapper boyfriend Travis Scott, earlier this month.